About Us

ChapinTech is a rapidly growing company that helps top Guatemalan talent find roles with leading U.S.-based technology organizations. Join us to work with dynamic, forward-thinking companies that are using technology to disrupt their industries and create meaningful impact.

Please, only candidates authorized to work remotely from Guatemala

Job Description

We are seeking an SEO/Content Marketing Specialist with strong strategic and hands-on execution skills. This role is for a long-term engagement with a growing education software company that helps teachers and students get more out of the classroom. You will join a small, fast-moving team responsible for growing organic visibility, including adapting content strategy for how people find information through AI tools like ChatGPT and Perplexity, not just traditional search.

Key Responsibilities

• Own and execute SEO strategy: keyword research, technical audits, on-page optimization, content briefs, and content execution.

• Identify and prioritize high-opportunity keywords and content gaps in the education space.

• Adapt content and structured data (schema markup) to improve visibility in AI answer engines, not just traditional search.

• Track performance and report on organic traffic, rankings, and (where measurable) AI citation/visibility.

• Work with AI tools like Claude to create new and engaging content

First 6 Months

• Conduct a full technical and content SEO audit of the existing site.

• Identify and prioritize the highest-opportunity keyword gaps in the education space.

• Implement or clean up schema markup and structured data across key pages.

• Establish a baseline for AI-search visibility and propose an initial approach to improve it.

• Create and update content at scale

Qualifications

• English proficiency (both written and spoken) is required to communicate effectively with the team and stakeholders.

• 3+ years of hands-on SEO experience with measurable results.

• Demonstrated ability to strategically identify SEO opportunities, not just execute a checklist.

• Willingness to grind out the hands-on work — on-page fixes, content briefs, technical audits, content generation with AI Tools.

• Proficiency using tools like Google Search Console, Ahrefs/SEMrush, GA4.

• Effective collaboration skills to work with remote teams and stakeholders.

Bonus Qualifications

• Experience with other marketing channels, including paid advertising (Meta Ads, Pinterest, Google …).

• Domain knowledge of education — understanding what teachers actually teach students.

• Experience with schema markup / structured data implementation.

• Hands-on experience getting content cited or surfaced by AI tools like ChatGPT or Gemini.

What We Offer

• Competitive salary

• Opportunity for professional growth and development

• Supportive and collaborative work environment

• Work in an innovative meritocratic organization