About Us

ChapinTech is a rapidly growing company that helps top Guatemalan talent find roles with leading U.S.-based technology organizations. Join us to work with dynamic, forward-thinking companies that are using technology to disrupt their industries and create meaningful impact.

Please, only candidates authorized to work remotely from Guatemala

Job Description

We are seeking a Lifecycle/Email Marketing Specialist with strong strategic and hands-on execution skills. This role is for a long-term engagement with a growing education software company that helps teachers and students get more out of the classroom. Email is one of the business's core revenue channels, and this role owns it outright — you will set the strategy, build the campaigns, run the analysis, and report the results.

Key Responsibilities

• Own the email marketing program end-to-end: strategy, campaign build, QA, scheduling, and reporting.

• Design and run lifecycle programs across three motions: converting free users to paid, winning back lapsed subscribers, and retaining/renewing existing customers.

• Build and maintain audience segments, automated journeys, and triggered flows rather than relying on one-off manual sends.

• Own offer strategy and the annual send calendar, planned around the school-year cycle.

• Manage deliverability and list health — bounce rates, suppression, sender authentication, and bulk-sender requirements.

• Plan and interpret A/B tests, and report performance in terms leadership can act on.

• Work with AI tools like Claude to draft and iterate on copy, analyze campaign data, and pressure-test strategy.

First 6 Months

• Audit the existing program: segments, journeys, campaign naming, and reporting.

• Establish baselines for the metrics that actually drive revenue, and cut the vanity metrics.

• Ship measurable improvements to the highest-volume conversion and win-back flows.

• Convert recurring manual sends into automated journeys.

• Document segments, flows, and reporting so the program is transferable.

Qualifications

• English proficiency (both written and spoken) is required to communicate effectively with the team and stakeholders.

• 3+ years of marketing experience with measurable results.

• 1+ year hands-on in an enterprise ESP/lifecycle platform — Iterable, Braze, Klaviyo, Customer.io, Marketo, or Salesforce Marketing Cloud.

• Demonstrated ability to set strategy and execute it yourself — this role does both, with no one to hand the build off to.

• Heavy fluency with AI tools in daily work, and the judgment to know where their output needs a human check.

• Fluency with audience segmentation, automation/journey building, and personalization (merge tags, dynamic content).

• Comfort pulling and interpreting campaign metrics, including judging when a test result is real versus noise.

• Effective collaboration skills to work with remote teams and stakeholders.

Bonus Qualifications

• Lifecycle or CRM marketing for a subscription or freemium business.

• Domain knowledge of education — understanding what teachers actually teach students.

• Basic HTML/CSS for email.

• Experience with web A/B testing / CRO tools (e.g., VWO).

What We Offer

• Competitive salary

• Opportunity for professional growth and development

• Supportive and collaborative work environment

• Work in an innovative meritocratic organization